Nebraska Corn Growers Association – Grassroots in Action
The time is now for members of NeCGA to tell their story. The ever increasing public interest in where their food comes from opens the door for agriculture to explain what it is we do every day. This webpage is dedicated to providing you with the tools you need to do just that. We are asking you to stand up and tell the story of the work you are so proud of. This story can be told a number of different ways; in the coffee shop, online through Twitter, Facebook YouTube and blogs, visiting with our urban consumers and so on. Think creatively for unique ways to tell your story. The opportunities are endless for you to promote agriculture and help those unattached from the farm understand where their food
As you tell your story keep these tips in mind:
In order to be able tell your story in the most effective manner, you must also have some good information about what your industry is doing as a whole, alongside personal experience. Below are three .pdf documents with talking points on ethanol, livestock, and sustainability. These different documents will help provide you with facts that you will be able to interject while you tell your story. Hearing your story alongside some actual interesting facts about the industry, will help get your story across with that much more emphasis!
- You have an incredible story that people want to hear. Make sure that the story of agriculture is being told by those involved in it every day, not by those on the outside looking in.
- Consumers are more interested now than ever in where their food comes from, and
who produced it. You are the one producing the food for the World, and you are the
one they want to hear from.
- Build your story on the values you share with your audience. Let them know that what you are doing on your farm is working towards providing a food supply that is safe, nutritious and abundant. Consumers relate 3 to 5 times more to an ethical explanation than to a scientific or economic explanation.
- Make your story personal so it is easier for consumers to relate to. You can explain the industry as a whole, but be sure to also include specific information on your operation. Make sure your audience understands agriculture is built on family farms.
For additional information check out these websites:
To become more involved with NeCGA Grassroot’s efforts fill out the following